DECORATIVE CONCRETE-EFFECT FINISH – RESISTANT AND CREATIVE

Muro Urbano is a decorative coating specifically formulated for exterior applications, ideal for recreating the look of raw concrete and other textured effects. Its outstanding workability allows applicators to shape and personalise the surface with ease, producing anything from smooth cement-like finishes to more dynamic and tactile designs.

Thanks to its special formulation, Muro Urbano offers excellent resistance to weathering and outdoor conditions. It does not require additional protective treatments, ensuring both aesthetic appeal and long-lasting performance over time.

Perfect for façades, exterior walls, and architectural details, Muro Urbano combines the contemporary elegance of cement effects with the reliability of a professional-grade exterior coating.

  • Decorative finish designed for exterior applications
  • Creates concrete effects and versatile textured surfaces
  • Outstanding workability for multiple techniques
  • An alternative to lime plasters for exterior decorative effects
  • High resistance to weathering — no protective topcoat needed
  • Long-lasting, washable, and reliable over time

Muro Urbano is the solution for designers and applicators who want to combine cement aesthetics with the durability required outdoors.

Colours: white and collection I Colori del Colore

Dilution: ready to use

Consumption rate:

First coat: 0.9-1 kg/m2;

Stone effect : 1.4-1.7 kg/m2

Concrete effect : 1.3-1.5 kg/m2

Cemento Materico effect : 1-1.1 kg/m2

Cassero effect : 1.4-1.6 kg/m2

Brick effect : 1.6-1.8 kg/m2

Tool: trowel, doormat tool

Related products:

Cement render: Intocem Plus, Intocem Etics

Basecoat : Smartcoat Extrafine, Quarzite Finish Extra

Intonantico

Rasato travertino

Smartcoat

Italian decorative finishes for walls and floors

Via G. Pastore, 2 Viserba
47922 Rimini (RN) Italy